THE DIRECTIONS OF SUSTAINABLE DEVELOPMENT OF TOURISM IN UKRAINE IN THE CONDITIONS OF POST-WAR RECOVERY

The article highlights the state and regularities of development tourism sphere Ukraine in wartime conditions. An assessment losses sector was carried out context implementation concept sustainable growth. need to implement directions that will positively affect restoration its competitiveness, taking into account national characteristics, is substantiated. purpose research scientific theoretical justification conditions post-war recovery. Achieving specified goal necessitated solution such tasks as establishing problems during war, considering for ensuring growth tourism, proposing improved recovery period. General special methods were used realize goal. contributes realization main goals development, including creation jobs well-being, environmental protection, preservation cultural heritage poverty reduction. Well-planned managed actions formation can help preserve natural sites, empower communities, promote peace intercultural understanding, which especially relevant now war. restructuring provide a stable set views on determining future vector domestic reconstruction strategy. It worth noting Ukraine: branching infrastructure tourist services digitalization; at three levels (according direction, investment projects local characteristics); competitive advantages promotion unique Ukrainian brand market international services.